Inundated with data? Hear from industry leaders on what data to use and how to use it.
* What data is available and how can you cost efficiently access it?
* Which information streams are critical and which are 'nice' to have'?
* How do I use data in this new pandemic environment to make strategic marketing decisions?
* How should DMOs tailor their approach to research and destination intelligence?
* What are some cost effective options if you don’t have a visitor profile?
Panel discussion with Phil Werz, President & CEO, Pinehurst-Southern Pines-Aberdeen, NC CVB; Bonnie Simmons, Milledgeville-Baldwin County, GA CVB; Josh Sherwood, Head of Digital Strategy, MediaOne
This event is free for MACVB members thanks to our generous sponsors.
This session is part of MACVB's 2021 Education Series and will be held via Zoom. Please contact Deb McMillan (deb@minnesotacvbs.com) if you have not yet received the Zoom link.
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