2019 Education Summit

June 4, 2019 1:00 PM - June 5, 2019 1:15 PM (CDT)


The 2019 Education Summit brings together CVB, DMO and other tourism professionals to explore, learn and connect. Hosted by Visit Cook County, this year's event is being held at spectacular Blue Fin Bay/Surfside Resorts with "views so stunning, you're team can't help but see eye to eye."

4 Reasons to Attend:

Learn.  No matter how experienced you are, everyone can learn.  You’ll be exposed to a variety of points of view, new ideas and trends, new ways to conduct business and to be more productive.

Network.  Collaboration is the way to approach networking.  You’ll uncover ideas and be inspired when you get to know each other on a personal level.

Encounter new vendors and suppliers.  They are some of the best people for you to get to know if you want to learn more about the current industry climate.  Discovering innovative products and services is necessary to stay competitive in today’s fast-paced world.

Have fun.  All work and no play can get old fast.  The agenda mixes a social aspect into your learning experience.  Never underestimate the power of a little fun mixed with some interesting people!


Tuesday, June 4

1:00 p.m.     Registration/early arrival networking/sponsor showcase opens

1:30 p.m.     Welcome/Opening Remarks

1:45 p.m.     Building Brands & Budgets Through Partnerships

A unique opportunity to learn what works (and what doesn't) through the eyes, ears and experiences of your peers.  Through demonstrations of best practices and real world, working partnerships, you'll see how developing partnerships can enhance your brand and expand your marketing budget.  

Bring your own examples of partnerships that are working in your community....we know you have them and appreciate you sharing how you develop partnerships that expand your brand and your budget.

5:00 p.m.     Adjourn for Social Hour, Networking, Dinner & Entertainment

Here's what you can look forward to:

The North Shore Winery and Sawtooth Mountain Cider House are a recent gem added to the North Shore’s must-stop list in 2016. Serving wines crafted from California grapes, ciders made from MN apples and local pure maple syrup, and home brewed root beer on tap, there’s something to delight every palate. At this time of year they are bottling new batches of wine so there’s lots to chat with the owners about on site!

After our sip-sational happy hour, we will head to Lutsen Mountains to board the only mountain-side gondola in the Midwest. Small groups will float over the beautiful Poplar River Valley and climb a hold-your-breath cliff face to the top. Once atop we stroll the decks with breathtaking Lake Superior views, the largest panoramas of the sea-sized lake available on land. Be sure to leave time for selfies with that powerful backdrop!

As we indulge in Taco Tuesday at the Summit Chalet, a favorite local musician Timmy Haus will delight us with his eclectic-acoustic mix of covers from 90’s alt to Johnny Cash to today’s top hits. Timmy’s savant-style musicianship and mischievous smile produce a contagious energy and boundless fun.

After a twilight ride back in the gondola we will return to Bluefin Bay Resort where we can continue to socialize at Bluefin Grille or be dropped off for the night. Shuttles will run from Bluefin Grille to off-site rooms until the Grille closes.

Wednesday, June 5

9:00 a.m.     Two Roundtable Sessions:
CEO/Executive Roundtable
Staff (Sales, Marketing, Admin) Roundtable

Best practices are best shared among your peers.  Choose the session that fits your role!

10:15 a.m.     It's About the Big Picture

This session will demonstrate that there is a big picture to keep your eye on.  Things like decisions made at the Capitol and how that will impact tourism and our organizations; technology advances (like Google) that create both new opportunities and challenges; compensation and benefits benchmarks.  This session promises to give you new ways to look at how you do business and how you fulfill your mission.

Noon          Lunch & Keynote Presentation; "The Customer Experience"
                   Pascha Apter, Giant Voices

1:15 p.m.     Journey home!


Surfside at Bluefin Bay

7192 West Highway 61, Tofte, MN, 55615, United States

Lodging is available at a reduced rate at three properties:

Blue Fin Bay on Lake Superior: Lakefront resort with a pool and spa
Surfside on Lake Superior:  Upscale resort with stylish townhouses

Rates include a 25% discount from their regular rates and are available a few days before and after the conference for those that want to make a bit of a vacation out of the trip.  (Note that there are many options in addition to the ones listed here.  Call 800-BLUEFIN (258-3346) or 218-663-7296 or book online.  Phone reservations use the code MACV to receive the discounted rate; online reservations use promo code MACVB.


Studio$149 ++/night
Dockside Guest Room$169 ++/night
One Bedroom$194 ++/night
Two Bedroom$259 ++/night
Three Bedroom$281 ++/night

There are many options to choose from, these are just a sample of what's available.


Address: 7231 W, MN-61, Tofte, MN 55615

$89.24 (plus tax)/night for single or double occupancy (rooms have 2 queen beds).  This rate is good June 1-7, 2019

Make your reservations by PHONE at 218.663.7899 or 800.407.9832 using code MACVB to get the discounted rate.


MACVB Members:  $95 for first attendee/ $45 each additional attendee

Non-Members & Vendors:  $250/attendee

Sponsorship Packages available starting at $500.  Contact Dee@Minnesotacvbs.com for details.

Contact Information

Minnesota Association of Conventions and Visitors Bureau
Name: Dee Schutte
Phone: 6513006594
Email: Dee@minnesotacvbs.com

Please indicate if you are bringing additional attendees at the reduced rate.  We look forward to seeing you!  Please call 651.300.6594 or email dee@minnesotacvbs.com if you have questions.  Don't forget to make your reservations at Blue Fin Bay, Surfside Resort or AmericInn!

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Thank you to our Sponsors

Lunch Sponsor

Social Hour Sponsor

Conference Sponsor

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