This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

MACVB Education Summit

June 5, 2018 1:30 PM - June 6, 2018 3:30 PM (CDT)

Description

Join your colleagues in the destination marketing industry in Alexandria, touted to be the Birthplace of America!

Top Reasons to Attend:

Learn. No matter how experienced you are, everyone can learn. You’ll be exposed to a variety of points of view, new ideas and trends, new ways to conduct business and to be more productive.

Network. Collaboration is the way to approach networking. You’ll uncover ideas and be inspired when you get to know each other on a personal level.

Encounter new vendors and suppliers. They are some of the best people for you to get to know if you want to learn more about the current industry climate. Discovering innovative products and services is necessary to stay competitive in today’s fast-paced world.

Have fun. All work and no play can get old fast. The agenda mixes a social aspect into your learning experience. Never underestimate the power of a little fun mixed with some interesting people!

Conference Agenda:

Tuesday, June 5, 2018


12:00 pm              Exhibitor Set Up

2:30pm                 Welcome and Introductions


2:45pm                 Minnesota’s Tourism & Hospitality Industry… Then and Now.  
Dan McElroy, President and CEO, Hospitality MN


With retirement on the horizon, Dan McElroy is still right in the middle of activities at the State Capitol.  Dan will share with us the latest issues facing tourism that are hot topics right now.  Dan will also share insights on MN Tourism from a perspective you may not have considered before.  Why tourism and hospitality matter so much for MN and more.  In his career, Dan has owned businesses, served on Burnsville’s City Council, Mayor of Burnsville, served in legislature, key leader in the Governor Tim Pawlenty administration to Hospitality MN.  This will be the last time Dan McElroy will have a chance to speak to our group before retirement.


3:15 pm                 Break


3:30 pm                 How to Compete and Win with Smaller Budgets.  

Steve Markuson, Twin Cities Gateway.  Joe Henry, Lake of the Woods Tourism

Moderator:  Dave Looby


The travel and tourism industry marketplace has never been so challenging and competitive yet offer so many unparalleled opportunities. This session will demonstrate how digital marketing, social media and earned media can level the playing field to enable any destination to compete and generate incremental visitation and measurable results. Examples of specific solutions that can be scaled to any budget will be provided. Learn why getting your stakeholders on the same page and strategic objectives are the key to success; what digital marketing solutions are working for others; how social media and earned media can drive organic search; and much more! 


4:30 pm                 Adjourn to Arrowwood Resort/Hampton Inn


5:30 pm                 Bus Pick Up At Hampton Inn
5:50 pm                 Bus Pick Up At Arrowwood Resort


6:15 pm                 Arrive Carlos Creek Winery, wine tasting and tour


7:30pm                 Board bus to Bug-A-Boo Bay


8:00 pm                Dinner lakeside at Bug-A-Boo Bay on Lake Le Homme Dieu


Wednesday, June 6, 2018 (Note, breakfast on your own)


9:00 – 10:00 a.m.        CEO Roundtable (Executive Staff Exclusive)


Back by popular demand, CEO’s, Executive Directors and leaders of DMO’s get together in a roundtable environment to discuss topics pertinent to leading a tourism organization.  Some topics to start the conversation… Merging or working together as CVB/Chamber, board retreats, performance reviews and a variety of other topics on the minds of leaders.


10:15 a.m.                    MACVB... Collaborating for Success Group Activity


With a plethora of experience and wisdom in the room from all corners of the state, topics regarding our businesses will be discussed in a round robin style.  This activity has brought about valuable collaboration in the past and was requested again by many.  What topics would you like to bounce off of tourism colleagues?


11:00 a.m.                       Break


11:15 a.m.                        MN Legislature... Challenges and Opportunities

MACVB Lobbyists: Todd Hill and Tony Kwilas, Hill Capitol Strategies


With this year’s session just wrapped up, take this opportunity to learn about the current topics in the legislature that affect tourism, how they may affect your destination, what you need to do about them and how your colleagues are handling them.  


12:30 p.m.                       Lunch and Learn 
John Edman, Explore MN Tourism


Explore MN Tourism is constantly doing research on trends in MN and the Midwest and adapting their marketing efforts to take advantage of the latest information.  John Edman will lead provide us a firsthand look at the newest campaigns, ads and strategies from Explore MN Tourism.


1:30 p.m.                        Getting the Most out of Analytics
Kat Gritzmacher, W.A. Fisher


As an account manager for advertising and website clients for over 12 years, Kat Gritzmacher works with Google Analytics nearly every day. She will explain the basics for beginners: how to find out how many users are visiting your site, where they are coming from and how they got there. She will also discuss how to interpret analytics data to determine the effectiveness of both your website content and your advertising. For those with a fundamental knowledge of Analytics, she will dive deeper to explain how to track results from paid search and online advertising programs by using goals and conversions.


3:00 p.m.                       Adjourn


Hosted by Explore Alexandria



Sponsors:









Time

Refer to detailed agenda for specific meeting times.

Location

Gathered Oaks

Meetings will be held at Gathered Oaks, a unique event venue surrounded by scenic views 

Please note:  Single guest rooms are SOLD OUT at Arrowwood Resort (2100 Arrowwood Ln, Alexandria, MN 56308). 

Room Type & Price: 
Two Bedroom Cottage ($298 per unit)
Three Bedroom Townhome ($447 per unit)
Four Bedroom Townhome ($596 per unit)
Four Bedroom Cottage ($596 per unit) 

Guestrooms will be reserved until 5/21/18. It is the attendees responsibility to make their reservations by calling 866-386-5263 or the hotel directly at 320-762-1124. 

Hampton Inn (320-763-3360) does have single rooms available at the special rate of $129.95. You must mention that you are attending the MACVB conference to receive this rate.

Transportation to and from the evening activities on June 5th will include Hampton Inn and Arrowwood Resort.

Pricing

$95.00/attendee; $50/each additional attendee from the same organization

Non-MACVB member $150.00/attendee (CVB/DMO organizations)

Sponsorships are available for vendors starting at $500.00  (call for more information)

View Event

Contact Information

Minnesota Association of Convention and Visitors Bureaus
Name: Dee Schutte
Email: Dee@minnesotacvbs.com
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

Select Registration Options

Edit
{{vm.regWarningMessage}}
{{vm.regAlertMessage}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ et.Remaining }} Remaining
 Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available
{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit
Name Price Qty
{{ rt.Name }}
{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
Limit: {{ rt.LimitPerPurchase }}
Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RemainingPerType }} Remaining
{{ rt.RemainingPerType * -1 }} on Waiting List
{{ rt.RemainingPerType * -1 }} Over Limit

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ st.Remaining }} Remaining
 Sold out
Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}
Exhibitor Directory
Primary Contact
Booth Information
Additional Information
Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}
A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.
More Information Less information

Address

Phone

Additional Information
Event Sessions

{{slot.Name}}

{{$select.selected.SessionName}}
(full)
{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}
Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}
Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Donation/Contribution") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}
Continue

Complete Registration

Edit

Terms & Conditions

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Enter Promo Code
This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}